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Cannabis Marketing: Promoting an Offline Product in the Online Era, presented by CannBe
Join us on August 3rd at 10 am PT/ 1 pm ET for Cannabis Marketing: Promoting an Offline Product in the Online Era, presented by digital marketing experts Wassim Bahous, Chief Operating Officer and Elana Goldberg, Chief Content Officer of the cannabis media network, CannBe. Save your seat here.

As the industry continues to thrive, it’s important to focus on the digital cannabis ecosphere, assess online barriers for cannabis companies, and explore new solutions to market products and services to the right audience. The sharp acceleration from offline marketing to online (due to COVID-19) is an opportunity to leverage technology to grow your cannabis business.

With more companies competing for market share, it’s important to examine how to achieve the competitive edge by leveraging technology. We’ll explore the nuances of online promotions, including:

-Differences between paid and organic marketing and the best options
-An analysis of various social platforms; how they relate to cannabis, and which are most cannabis-friendly
-Metrics to assess your work and monitor results
-Glossary of digital marketing metrics focusing on advertising formats, pricing models and KPIs
-Reviews of actual digital cannabis campaigns - from the CannBe network and beyond - pulling apart visual, copy, and strategic directions of online marketing.

Here’s to growing a profitable business with effective marketing!

Aug 3, 2020 10:00 AM in Pacific Time (US and Canada)

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